TicketMaster Faces Backlash for Presale Fails

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If you were timing your chance for tickets at PPG for Sabrina Carpenter’s show on March 4th, you ran into the same problems once again.

Comparable to the Taylor Swift Ticketmaster crash in 2022, fans eagerly awaited their presale code to hopefully purchase a Short and Sweet tour ticket, yet to find that the sight would hold tens of thousands of fans demanding tickets. In 2022, Taylor Swift’s eras tour sold out within hours of the presale drop and bots purchasing and upselling prices for the concert, causing Ticketmaster backlash.

The backlash was so loud and angry that Michigan politicians tried to take action, “Michigan Attorney General Dana Nessel would be allowed to pursue legal action against people using bots to snag tickets, and a fine of up to $5,000 would be imposed for each fraudulently purchased ticket.” (CBS News). Currently, similar ticket apps like Stub Hub, and Seat Geek, work well at this time when looking for an alternative.

Upcoming concerts like Tate McRae, the Lumineers, and country artist Ty Myers have experienced similar experiences with the Pittsburgh Ticketmaster rush and inflated prices due to bot technology.