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(KATSEYE team)
The global girl group KATSEYE has taken over the world in the last year. With a dedicated fan base and lots of eyes on them it seems that KATSEYE is set up for much success. However KATSEYE has been caught in a lot of controversy recently. It seems that these super talented girls are being set up for failure by their very own record label.
WHAT IS KATSEYE?
The idea of KATSEYE is actually a very smart one. KATSEYE all really started with the idea “what if you take k-pop and market it mainly to US audiences.” Most groups or bands in the US are started by people that already know each other, most of them just play instruments. And especially within the last 5 years there have not been any mainstream Pop bands. Pop singers a lot of the time have big dances and big sets and big everything! And k-pop manages to do that same thing but with bands. It has been proven to be super successful in Korea many times with some of them being so popular they start to enter US media like BTS and BLACKPINK.
For a K-pop group to start, a record label holds a big audition with thousands that audition. Then they pick the ones they want and the record label sends them into most of the time a year of VERY intense training working on dancing in unison and singing. KATSEYE did the very same thing but instead they did training in the US. The main thing though is Netflix did a reality TV show of the training. And they ended up making it a survival show where they would eliminate people. It caused drama and caused many tears to the girls on the show. But still at the end they ended up choosing the girls they wanted and KATSEYE was officially ready to debut.
(KATSEYE team)
KATEYES SUCCESS
It’s undeniable that the idea of bringing K-pop to the US was very successful. KAYSEYE is able to captivate people with their dancing and just the idea of a girl group because we haven’t had in so long. People for a while have liked watching K-pop from a distance with all of the big elements, but now that they are singing in English, US fans are really able to engage in it more.
And the members of KATSEYE are also really able to sell the product with being so likable and each of them having their own role in the group. They make it very easy to become a fan just like how it is in Korea with K-pop.
(KATSEYE team)
KATSEYE’S DOWNFALL
Although it seems everything is going perfect for KATSEYE there’s no denying they have been under fire recently. A big thing about K-pop is that it’s not about the songs. It’s about the performance of the songs. Yes people know the words by heart, but they aren’t connecting with it deeply because honestly k-pop songs aren’t that deep. They are just fun and light hearted. And if you ask me, writing that kind of song is even harder than writing a personal song. This is because writing a K pop song needs to almost disappear while you’re listening to it. That’s why the k-pop concerts are the most important part of k-pop because that’s the main part of the genre.
The problem with that is if it is a bad song then that’s all anyone can think about while listening to it. It can’t stand out too much. People repeatedly have said that KATSEYE’S record label Hybe is setting them up for failure. They have these six super talented pretty girls with endless potential but they continue to give them terrible songs. One thing that has really sent this over the edge is their new song “Internet girl”. At one point in the song there is a baby voice that sings a small part of the song. But every time you hear it, it takes you out of the moment. The lyrics for k-pop songs are never amazing but many lines like one from internet girl “eat zucchini, eat eat zucchini” are just straight up terrible.
(KATSEYE team)
FINAL THOUGHTS
It is very disappointing to see this super talented group with such a fun concept being given terrible music and ruining their reputation, however I feel there is still time to fix it. If their record label starts giving them music that is actually good there is still time to save their careers.
(KATSEYE team)
