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Especially for Gen Z golfers, YouTube Golf is seemingly on a path to taking over the PGA Tour Social Media account for good golf content, with creators like Bob Does Sports and Grant Horvat.
Both of these creators have very unique stories, starting with Grant. He was a very good junior golfer and ended up playing golf at Palm Beach State University from 2017-2021. After his collegiate career ended, he took advantage of the opportunity to join the golf group Good Good Golf with Garrett Clark (aka GM Golf).
After building up an audience, then in 2022, he left the group to focus on himself, and now he has filmed with PGA Tour pros like Scottie Scheffler and Tommy Fleetwood. He also has partial ownership of two golf companies, Takomo and Primo Golf Apparel.
Bob Does Sports, on the other hand, is very different as they have 3 guys in their group, Robby Berger aka Bobby Fairways, Joseph Demare aka Joey Cold Cuts, and Nick Stubbe aka Fat Perez. For Bob, his career actually started on Instagram, as before he started his Youtube career, he built up a following of people who watched his “Feed Bob” videos on Instagram and Tik Tok.
At this time he worked at the Four Seasons resort as a door to door salesman. There, he met Joey Cold Cuts, who became a lifelong friend and the first member of the Bob Does Sports crew. During COVID on Bob’s podcast, The Brilliantly Dumb Show, he would host Zoom happy hours where he was first introduced to Fat Perez.
While they didn’t immediately hit it off, while on a golf trip, Bob met up with Fat Perez at Pinehurst. Perez then shot a 74-75 on the No. 2 course at Pinehurst (that has hosted the U.S. Open 4 times) and that showed he was something special. From that point on, they have continued to gain in popularity not just with their YouTube channel, but also with their apparel brand Breezy Golf and other business pursuits.
It’s more about humor and relatability to explain why Gen Z chooses these channels. They’ve gained so much popularity over the past couple of years. With that success, even pro golfers like Bryson DeChambeau and Phil Mickelson have started you tube channel’s, with Bryson’s having over 2.5 million subscribers in February 2026. Pro athletes in other sports are even taking notice of these guys, with Lebron James posting numerous times and talking about it in post-game interviews about the 2.
It’s very cool to see that one of the top athletes in the world is talking about guys who film themselves playing golf. This does beg a question though: Will people who play golf want to pursue YouTube Golf over professional golf? We will only have to find out.
